A Programmatic Case Study featured by Google

attica is a pioneer in fashion and beauty retail shopping, blending a rich history in elite beauty and fashion with a vast variety of high-end products and an elevated digital shopping experience. Greece’s most iconic department store joined forces with MEDIACUBE in order to launch a new, online campaign that would promote its beauty offers while strengthening the brand’s awareness and consideration.

attica aimed to optimize ad exposure and strengthen its overall brand presence by consolidating its media strategy within Google’s Display & Video360. This approach used Display and Video ads, remarketing, and precise targeting of beauty, fashion, and luxury shoppers.

attica sought to promote beauty offers while strengthening its brand presence. In order to achieve that, the brand had to overcome the following challenges:

Fragmented Audience Reach & Ad Fatigue

attica faced the hurdle of “over-saturation”—the risk of showing the same ads to the same users across different platforms. Without a unified system, the brand struggled to identify how many unique individuals were actually seeing the beauty offers versus the number of times a single user was being bombarded, leading to potential ad fatigue and wasted spend.

The “Luxury” Visibility Paradox in a Saturated Market

The beauty and fashion digital landscape in Greece is hyper-competitive, especially during seasonal offer periods. attica’s challenge was to maintain its “premium” brand identity and “high-end” feel while competing for attention against aggressive mass-market retailers who flood the same digital auctions.

Inefficient Media Silos

Prior to this strategy, managing YouTube and Display ads separately created “blind spots” in the budget. The team needed to break down these silos to ensure that a user who had already viewed a video ad wasn’t unnecessarily served multiple display banners, allowing the budget to be redirected toward reaching new, potential customers.

Optimizing Cost-Efficiency Without Sacrificing Quality

The goal was not just to get cheaper views, but better ones. attica needed to find a way to significantly lower the Cost Per Mile (CPM) and Cost Per View (CPV) while ensuring their ads only appeared on premium, brand-safe inventory that aligned with the elite reputation of Greece’s most iconic department store.

To maximize reach and avoid overexposure, we used Display & Video 360 to unify media buying across multiple display and YouTube tactics. This smart, automated strategy enabled centralized frequency capping, unified planning, automated bidding, and consistent measurement. Using brand safety tools, precise geo and demographic targeting, and both skippable and standard YouTube in-stream ads, attica ensured efficient, targeted ad delivery.

MEDIACUBE successfully streamlined media buying and ensured optimal campaign implementation.

• High-Impact Video Creative: Developed a suite of 15-second and 3-second “Bumper” ads optimized for mobile-first viewing to drive rapid brand recall.

• Display Prospecting Banners: Rich media banners featuring attica’s elite beauty portfolio, designed to capture high-intent luxury shoppers.

• Audience Intent Segments: Implementation of “In-Market” and “Affinity” segments specifically curated for high-end fashion and beauty enthusiasts in Greece.

• Advanced Geo-Fencing: Precise demographic and geographic targeting centered around Attica’s physical department store hubs to drive omnichannel interest.

• Remarketing Lists for Search Ads (RLSA) Integration: Connecting display interactions with search intent to move users seamlessly through the marketing funnel.

• Automated Creative Optimization: Used data-driven creatives that adjusted based on the user’s browsing behavior, ensuring the most relevant beauty offer was displayed

In the mere 7 days it lasted, the campaign resulted in a significant increase in unique reach and achieved a major efficiency boost, validating that frequency management, when done effectively, is a valuable tool for client attraction. 

The results of the effective frequency management in Google Display & Video 360 were incredible.  

*Campaign period April 3rd – April 9th, 2025

Through effective frequency management, attica saw a significant 22% increase in unique reach within just one week. This strategy successfully maintained a consistent user experience across various devices. By rigorously testing remarketing and Google audiences, using multiple display formats and shorter video creatives, and optimizing the bidding strategy, the campaign achieved a major efficiency boost, resulting in a 42% reduction in cost-per-thousand impressions (CPM) and a 75% reduction in cost-per-view (CPV).

The success was addressed by the clients team, as one of the most significant campaign of 2025:

“The primary goal of the campaign was to increase brand awareness while achieving significant reach. Display & Video 360 effectively supported our promotional plan by integrating video and display advertising, which strengthened the brand’s visual presence and optimized the campaign’s unique average frequency. Moving forward, we will fully integrate Display & Video 360 into our digital media mix, recognizing its ability to consistently deliver effective unique reach.”

Vasia Liakopoulou, E-Commerce Manager, attica

The attica success story proves that when premium inventory meets intelligent frequency management, the results are transformative. By reducing waste and focusing on unique reach, we don’t just spend budgets, we grow brands. Ready to see your brand’s name in these metrics? At MEDIACUBE, we specialize in turning complex programmatic data into clear-cut market leadership. Whether you are looking to dominate the luxury sector or disrupt a saturated market, our team of DV360 experts is ready to engineer your next digital breakthrough.

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