PEAK PERFORMANCE MARKETING AWARDS 2024

At the Peak Awards 2024, MEDIACUBE was recognized with 23 awards across Performance Marketing, Search, AI, Data, Omnichannel and Digital Campaigns — celebrating the impact of data-driven strategy, technology and performance across some of Greece’s most recognized brands.

The awards spanned Plaisio, INTERSPORT Greece, Daikin Hellas, attica Department Stores and Sugarfree, reflecting the breadth of MEDIACUBE’s work across different industries, audiences and digital challenges.

The strongest recognition came through six Gold awards, all highlighting different dimensions of modern digital performance.

For Plaisio, MEDIACUBE was awarded Gold across Performance Max, Modern Search, Privacy-Centric Measurement, AI, Omnichannel and Black Friday, demonstrating how technology, data and media strategy can work together to drive measurable business impact.

From exploiting the ROPO effect in Performance Max, to adapting Search for the AI era, developing a privacy-first measurement approach and using AI to better understand customers, these campaigns reflected a broader shift: from optimizing individual channels to building smarter, more connected digital ecosystems.

The recognition also extended to INTERSPORT Greece, Daikin Hellas, attica Department Stores and Sugarfree, with award-winning work across data, Performance Max, Demand Generation, Search, online sales, branding, awareness and seasonal campaigns.

Across 23 awarded campaigns, MEDIACUBE’s work covered the full digital journey — from awareness and branding to acquisition, online sales and measurement, while leveraging the latest developments in AI, automation, first-party data and privacy-centric marketing.

What connects these campaigns is not a single channel or technology, but an approach to digital marketing built around one principle: using data and technology to make marketing smarter, more relevant and more effective.

The Peak Awards 2024 recognition is a reflection of that approach — and of the trust placed in MEDIACUBE by brands across retail, sports, technology, beauty, fashion and consumer industries.